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CHERP / Center Publications / CHERP News / News Item

Be Active, Live Healthy, Lose Weight, 06/24/2010
Contact: Carson Clark

Kevin Volpp, MD, PhD, director of the Center for Health Incentives at the Leonard Davis Institute of Health Economics, is interviewed by NBC News discussing companies using financial incentives for weight loss. "The ideal incentive system is likely not one where we're continuously paying people, but one in which we help people transition to a healthier state, help them develop better habits and ways that might be more sustainable than continuously paying them incentives," says Volpp. The story aired on nearly 20 NBC affiliates nationwide, in cities including Washington, DC, Dallas/Fort Worth, and Cincinnati.

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